Maryland Pennysaver Introduces PS+ Mobile

Baltimore, MD – In June, All Island Media (AIM) acquired Pennysaver, Inc., publisher of the Maryland Pennysaver, and they are quickly working to improve their readers experience. AIM will be introducing PS+ Mobile a free mobile application, utilizing the Milan Marketplace marketing platform, that connects local businesses with the rapidly growing market of smartphone users.

“We view PS+ Mobile as a natural complement to the Maryland Pennysaver. It gives our advertisers the ability to deliver offers to customers who are right in the neighborhood, looking for a place to eat or shop,” said Al DiCroce, New Product Development and Marketing Manager for All Island Media, Inc. “And at the same time it gives our readers immediate access to deals in their area right from their smartphone.”

PS+ Mobile provides advertisers with a nimble mobile marketing tool that will allow them the ability to easily change offers, run offers that are time specific - driving traffic when you need it, and set offers that make good business sense.

Users simply download the app and they will be able to search for local businesses through categories such as; food & drink, arts & entertainment or shopping, just to name a few. Businesses will be listed based on proximity to the user, utilizing GPS technology, and include directions, complete contact information, and offers.

AIM initially launched PS+ Mobile, powered by Milan Marketplace, Inc., in the Long Island market in May, 2011. The PS+ Mobile app will include all advertisers from both markets, and users will have access to deals in either market based on their location.

All Island Media, Inc. is the leading shopper publication group serving the Long Island, New York local media market. AIM publishes and distributes Pennysaver , Town Crier, Long Island Trends and many other niche and special issue publications through 100% mailed circulation to over [850,000] homes and businesses in Nassau and Suffolk counties. AIM’s products and services include weekly and special issue publications filled with display and classified advertising; flyer and insert programs; oversized color post cards; direct mailed cards and coupon books. In addition AIM offers Digital and Mobile products including Pennysaver Plus Mobile a local location based offer smart phone app.

Milan Marketplace, Inc. headquartered in Kirkland, Washington, is a rapidly growing mobile technology company serving markets throughout the US and Asia. Milan provides advertisers and marketing partners a unique technology platform that allows local businesses an inexpensive way to attract shoppers with targeted messages in nearby areas through the use of location-based (GPS) technology in mobile phones.